Hola, soy Alán Alejandro. I study how humans feel, then help brands actually reach them.
I'm a cultural strategist and researcher working at the intersection of human consciousness, brand, and emerging technology with a decade of work across advertising and multicultural strategy, and recently studying neuroasthetics.
My career has taken me from global campaigns at BBDO and BBH to leading strategy for brands like Amazon, Wells Fargo, the U.S. Army, and Feeding America, always asking the same question: what does it actually feel like to actually be this person?
I moved to the U.S. at 18 to learn English, but ended up staying and learning something much harder to teach: how to see the world from the inside of an experience that isn't your own.
That lens has shaped everything I do. It's why I build audience frameworks from lived cultural intelligence, not just data. It's why my research project, Patterns of Emotion, uses EEG to measure how visual patterns affect the nervous system. And it's why I believe the most important thing a brand can do in an era of AI-generated everything is to be genuinely, unmistakably human.
I'm a practitioner of yoga and Vipassana meditation. I think about quantum physics on long walks. I fly drones and draw intuitive ink patterns as a form of research. And try to incorporate everything I learn along the way into everything I do.
Currently open to:
- Consulting & advisory: cultural strategy, audience insight, and brand positioning for companies that want to reach humans more honestly.
- Research collaboration: partners curious about the neuroarts, emotion, and visual experience.
- Creative & strategic partnerships: founders, studios, and mission-driven brands building something that actually matters.