At 18, I moved to Chicago to learn English and ended up learning something much harder to teach: how to see the world from inside an experience that isn't your own. Factory floors, ESL classes, a first DSLR camera, and eventually advertising, where I could finally put that outsider lens to work.

A decade in, I've led strategy for brands like Amazon, Wells Fargo, the U.S. Army, and Feeding America, always asking the same question: what does it actually feel like to be this person?

That question eventually pulled me out of advertising and into the world. I backpacked through Latin America, conducted informal ethnographies, and became a Fulbright x NatGeo finalist to conduct research in Peru. Spent 2 months in the Middle East, explored 50+ countries, and learned from people in every single one of my travels. I came back with more questions and a clearer sense of the only kind of work I can do well: work that actually helps people.

Now I operate at the intersection of human consciousness, brand, and emerging technology. My research project, Patterns of Emotion, uses EEG to study how visual patterns affect the nervous system. I practice yoga and Vipassana. I draw intuitive ink patterns as a form of research. I track my brainwaves partly out of curiosity, partly because that's just how I'm wired.

Currently open to consulting, research collaboration, and creative partnerships with people building things that actually matter.